Record 1.4 billion visits during ‘The Big Billion Days’ festive sale: Flipkart
A record 1.4 billion customers visited Flipkart’s platform during “The Big Billion Days’ (TBBD) 2023”, Flipkart’s flagship festival sales event.
The event, which began on October 8 (with early access for VIP and Plus customers from October 7) and ended on October 15, “got an overwhelming response from both customers and its wide network of vendors across the country”, said chief executive Kalyan Krishnamurthy. he said. Flipkart Group Executive Officer.
Options across smartphones, laptops, tablets and home appliances indicated a strong premiumization trend across India this year.
According to Flipkart officials, the deliveries were made to remote locations like Andaman, Heuliang (Arunachal Pradesh), Choglamsar (Ladakh), Kutch (Gujarat) and Longewala (Rajasthan).
Flipkart’s grocery partners delivered over 4 million packages in the first four days of TBBD 2023.
Flipkart said seller success reached new heights in India’s domestic e-commerce market with 2x millionaire seller growth in TBBD 2022. The firm’s Samarth program created an ‘Indian Roots Store Front’ which enabled a large community of weavers and artisans to bring in over 350,000 products. In home, decor and lifestyle categories. Enabled sellers saw a 6x increase compared to the pre-festival period.
A range of affordable options made products and services more accessible to millions of buyers during TBBD 2023. With offers on instant savings and unlimited cashback, Flipkart Axis Bank Credit Card saw an 8x increase in overall spends and 4x increase in orders placed. The period before the festival. While Flipkart Pay Later increased by 4 times, EMI expenses increased by 7 times compared to the pre-festive period.
New on-app experiences like Flippy (chat GPT-powered shopping assistant), VIBES (video-based browsing experience) and SPOYL (Gen Z fashion experience) saw huge traction, with 4x increase in engagement compared to pre-festival Hui. Duration. Flipverse (a 3D-rendered, immersive virtual world with multiple brand spaces) saw a 10-fold increase in visits compared to the pre-festival period.
With the majority of viewers coming from Tier-II+ regions, Flipkart’s video commerce offering saw its highest-ever viewership. This includes 8 lakh hours of total watch time by over 50 million users at 16X transaction scale compared to pre-TBD.
Flipkart Plus subscriptions saw a 60 percent increase compared to TBBD 2022. Trends seen on Cleartrip show that this festive season, Indians booked flights internationally to Dubai, Bangkok, Singapore, Colombo and Phuket. Goa, Kochi and Jaipur were the top domestic choices. Flipkart saw a 2.5x growth in buyers of medicines, with over 62 per cent of customers coming from tier-2 cities and beyond, with multivitamins and AYUSH products being popular choices.
